{"id":3323,"date":"2022-04-06T20:46:35","date_gmt":"2022-04-06T18:46:35","guid":{"rendered":"https:\/\/www.moonlight-agency.fr\/en\/?page_id=3323"},"modified":"2023-04-13T09:10:17","modified_gmt":"2023-04-13T07:10:17","slug":"destination-marketing-and-branding-agency-for-tourism-boards","status":"publish","type":"page","link":"https:\/\/www.moonlight-agency.fr\/en\/destination-marketing-and-branding-agency-for-tourism-boards\/","title":{"rendered":"Destination Marketing and Branding Agency for Tourism Boards"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1623158379179{padding-top: 15% !important;padding-bottom: 15% !important;background-image: url(https:\/\/www.moonlight-agency.fr\/wp-content\/uploads\/Destination-marketing-branding-offices-de-tourisme-Moonlight-agency-03.jpg?id=5069) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1623150246805{padding-top: 5% !important;padding-bottom: 5% !important;background-color: rgba(255,255,255,0.8) !important;*background-color: rgb(255,255,255) !important;}&#8221;][vc_custom_heading text=&#8221;OUR EXPERTISE IN DESTINATION MARKETING FOR TOURIST BOARDS&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_custom_heading text=&#8221;WHAT IS DESTINATION MARKETING AND BRANDING?&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;WHY PROMOTE A DESTINATION THROUGH A BRAND? WHAT ARE THE BENEFITS AND ADVANTAGES?&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:right|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<span style=\"font-size: 16px;\">Around the world, transport, travel and the flow of people, goods and capital has never been more important than over the last decade. And this will continue, and will become even more important in the future, at the dawn of a new era. To attract these flows of visitors and capital, national and regional destinations and tourist boards need to push themselves to the fore amidst a highly competitive market to promote their unique characteristics. The aim: to attract the maximum amount of these flows and visitors. And it is from this need that the concept of \u201cregional\u201d marketing was born, more commonly known as destination marketing, or \u201cPlace Branding\u201d. It is a process by which a brand encapsulates all these attributes, a place\u2019s DNA, its unique characteristics, in order to promote it. A strong brand is one of the main pillars of a destination&#8217;s competitiveness.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1623153953532{margin-top: 5% !important;margin-bottom: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;WHAT IS A DESTINATION BRAND?&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_column_text el_class=&#8221;space_list&#8221;]<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">A destination brand isn\u2019t a transient marketing concept. It has not been conjured from the imagination. On the contrary, it is based on reality, the essence of a place, its DNA. It is targeted, recognisable, consistent and attractive.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Its aim is to stir desire, to make people want to come and discover a country, a region, a destination and to demonstrate what makes it different from everywhere else.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">It encompasses a strategy of differentiation that allows consistent communication about the various experiences offered: what sets it apart and why it deserves to be visited.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\">Our expert marketing team helps national and regional tourist boards develop their brand image.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;WHAT ARE THE IMPLICATIONS AND ISSUES AT STAKE?&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_column_text el_class=&#8221;space_list&#8221;]<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Economic issues: attracting visitors, international businesses, ideas and capital, etc. to develop the local economy.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Social and cultural issues: improving residents\u2019 quality of life, their belonging to a community, and fostering cultural exchange.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Structural issues: upgrading professional skills, organising and bringing together various public and private stakeholders.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623158412857{padding-top: 30% !important;padding-bottom: 30% !important;background-image: url(https:\/\/www.moonlight-agency.fr\/wp-content\/uploads\/Destination-marketing-branding-offices-de-tourisme-Moonlight-agency.jpg?id=5071) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1623153946871{margin-top: 5% !important;margin-bottom: 5% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1623158503801{padding-top: 40% !important;padding-bottom: 40% !important;background-image: url(https:\/\/www.moonlight-agency.fr\/wp-content\/uploads\/Destination-marketing-branding-offices-de-tourisme-Moonlight-agency-02.jpg?id=5074) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading text=&#8221;DESTINATION MARKETING IN THE DIGITAL ERA&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_column_text el_class=&#8221;space_list&#8221;]<span style=\"font-size: 16px;\">Digital is omnipresent and will be even more inescapable in the future. It has empowered consumers and travellers by giving them access to information live, online and instantly. This information must be sorted, selected and verified from many different sources. The role of a tourist board is to use all the means and channels of communication possible to strengthen its brand image whilst being an accurate and objective source of information. So, they need to:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Create digital content and ensure significant visibility on the web in order to consistently convey the messages and values of its brand.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Control the content published by third parties to ensure the correct positioning and perception of the destination.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Demonstrate that the experience at the destination matches the brand\u2019s promise by encouraging the sharing of positive experiences on social networks, blogs, etc., and thus galvanising its \u201cweb community\u201d.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Create promotional campaigns consistent with its values and promises.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1623158482469{margin-top: 5% !important;margin-bottom: 5% !important;padding-top: 3% !important;padding-right: 5% !important;padding-bottom: 3% !important;padding-left: 5% !important;background-color: #e8e8e8 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;OUTSOURCE IMPLEMENTATION OF YOUR BRAND IMAGE BY USING SOURCE MARKET EXPERTS&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:right|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;space_list&#8221;]<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">We find the right tone to communicate and interact with the target audience. Foreign language barriers, cultural, historical and social differences, interests and attractions may differ depending on the target markets and the messages must be adapted to incite the sought-after desire and emotion.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">We identify and target the right players in order to convey the messages to the right targets: the extensive experience of each member of our team and in complementary areas of expertise allows us to quickly activate the right networks and levers.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">We offer a unique solution that enables us to activate integrated marketing campaigns (IMC) aimed at targeting all segments: tourism professionals, journalists \u2013 influencers and media, as well as consumers and end travellers.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Creativity and expertise dedicated to your needs: our team of experts in the French source market designs creative marketing and communication campaigns alongside you.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">A strong physical and digital presence to maintain the link with opinion leaders, remind them of your presence and your attributes and encourage them to highlight your unique characteristics.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1623155363087{margin-top: 5% !important;margin-bottom: 10% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;MORE INFORMATION ABOUT OUR SERVICES?&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_btn title=&#8221;CONTACT-US&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9ace00&#8243; custom_text=&#8221;#000000&#8243; shape=&#8221;round&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.moonlight-agency.fr%2Fen%2Fcontact%2F|title:Contact&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1623158379179{padding-top: 15% !important;padding-bottom: 15% !important;background-image: url(https:\/\/www.moonlight-agency.fr\/wp-content\/uploads\/Destination-marketing-branding-offices-de-tourisme-Moonlight-agency-03.jpg?id=5069) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1623150246805{padding-top: 5% !important;padding-bottom: 5% !important;background-color: rgba(255,255,255,0.8) !important;*background-color: rgb(255,255,255) !important;}&#8221;][vc_custom_heading text=&#8221;OUR EXPERTISE IN DESTINATION MARKETING FOR TOURIST BOARDS&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_custom_heading text=&#8221;WHAT IS DESTINATION MARKETING AND BRANDING?&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;WHY PROMOTE A DESTINATION THROUGH A BRAND? &hellip; <a href=\"https:\/\/www.moonlight-agency.fr\/en\/destination-marketing-and-branding-agency-for-tourism-boards\/\" title=\"Destination Marketing and Branding Agency for Tourism Boards\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3323","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We are experts in brand destination marketing for tourism boards<\/title>\n<meta name=\"description\" content=\"We advice tourism boards and boost their brand notoriety on the French markets toward the trade professionals and the travelers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moonlight-agency.fr\/en\/destination-marketing-and-branding-agency-for-tourism-boards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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