{"id":3316,"date":"2022-04-06T20:33:54","date_gmt":"2022-04-06T18:33:54","guid":{"rendered":"https:\/\/www.moonlight-agency.fr\/en\/?page_id=3316"},"modified":"2022-04-06T22:04:17","modified_gmt":"2022-04-06T20:04:17","slug":"luxury-hotel-sales-marketing-representation","status":"publish","type":"page","link":"https:\/\/www.moonlight-agency.fr\/en\/luxury-hotel-sales-marketing-representation\/","title":{"rendered":"Luxury Hotel Sales &#038; Marketing Representation"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1623150143965{padding-top: 15% !important;padding-bottom: 15% !important;background-image: url(https:\/\/www.moonlight-agency.fr\/wp-content\/uploads\/Moonlight_Agency_Accueil-2.jpg?id=2733) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1623150246805{padding-top: 5% !important;padding-bottom: 5% !important;background-color: rgba(255,255,255,0.8) !important;*background-color: rgb(255,255,255) !important;}&#8221;][vc_custom_heading text=&#8221;LUXURY HOTEL SALES &amp; MARKETING REPRESENTATION&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_custom_heading text=&#8221;WHY USE AN AGENCY? WHAT ARE THE BENEFITS?&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;WHY INVEST IN THIS SOLUTION? HOW DOES IT WORK? WHAT RETURN ON INVESTMENT CAN YOU EXPECT?&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:right|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text el_class=&#8221;space_list&#8221;]<span style=\"font-size: 16px;\">Nowadays, independent hotels, hotel chains, boutique hotels, resorts, (eco)lodges, cruise lines and so on all have external commercial representation to help promote them. Much more than just a trend, these sales development models offer real advantages and help hotels penetrate the target markets more effectively. Especially in the high-end, luxury and bespoke travel sector, which requires in-depth knowledge of all the parties involved, the specific features of each source market, the brands and the destinations represented.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Our roles include:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Our team is an expert in these areas and acts as a true extension of your sales team. It represents you in the markets, showcases your brand and acts in your interests to build your reputation, sales and revenue.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Much more than just multi-card salespeople or business introducers, our team is fully committed to developing your company and your brand. We are by your side every step of the way and have several areas of expertise at your disposal that you can draw on depending on your needs, such as sales development, communications, PR, media, influencers, digital marketing, etc. From \u201cfield\u201d prospecting meetings to your own branded newsletter, we will advise you and then, together and with your best interests in mind, implement all the sales and promotional activities that will go towards increasing your sales, market share and revenue.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">How? By giving you a strong commercial presence in a world where tourism is becoming more democratic, where competition is intensifying, and distribution channels are changing. A continuous commercial presence with all professional opinion leaders: tour operators, travel agencies, concierge services, event agencies, groups, companies and so on, and taking a commercial approach that encourages them to include your establishment in their programming, to recommend you, to book you.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">In concrete terms, we undertake commercial negotiations for you with tour operators, we train their reservation teams, sales representatives and travel agencies, so that all those involved have a firm grasp of your hotel&#8217;s USPs and what sets it apart from your competitors.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1623153953532{margin-top: 5% !important;margin-bottom: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;OUR SALES AND MARKETING REPRESENTATION HAS SEVERAL ADVANTAGES, INCLUDING:&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_column_text el_class=&#8221;space_list&#8221;]<\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Extensive experience in hotel business management<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Several areas of expertise: sales, marketing, PR, communications, digital<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Access to our network of professional partners<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Agile management without big financial commitments<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623153637724{padding-top: 30% !important;padding-bottom: 30% !important;background-image: url(https:\/\/www.moonlight-agency.fr\/wp-content\/uploads\/Moonlight-Agency-France-GSO.jpeg?id=4168) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1623153946871{margin-top: 5% !important;margin-bottom: 5% !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1623153089408{padding-top: 40% !important;padding-bottom: 40% !important;background-image: url(https:\/\/www.moonlight-agency.fr\/wp-content\/uploads\/Moonligh_Agency_Kempinski_Cuba_Hotel_Gran_Manzana_Havane-1.jpeg?id=2610) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_custom_heading text=&#8221;GENUINE EXPERTISE IN TOURISM AND HOTELS DEDICATED TO YOUR GROWTH&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:left|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_column_text el_class=&#8221;space_list&#8221;]<span style=\"font-size: 16px;\">Our extensive experience in marketing luxury hotels, our understanding of the market and its evolution allows us to develop effective positioning strategies. We make sure that every development opportunity has been identified:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Priority and secondary targets<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Source markets and high potential geographic areas<\/span><\/li>\n<li><span style=\"font-size: 16px;\">B2B\/B2C segments to prospect &#8211; Leisure, Groups, MICE, Business<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Sales offers and their segmentation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\">After assessing your current performance and identifying your areas for development, we present you with a sales and marketing action plan encompassing all distribution channels.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">As a member of your sales team, we will report in continually with feedback from prospects. We provide each customer with a monthly activity report and remain in constant contact with the hotel teams to monitor the activities and cases in progress. It is a collaborative effort and real teamwork.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1623155700951{margin-top: 5% !important;margin-bottom: 5% !important;padding-top: 3% !important;padding-bottom: 3% !important;background-color: #e8e8e8 !important;}&#8221;][vc_column animation=&#8221;wpb_top-to-bottom&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;IDENTIFIABLE KEY PERFORMANCES INDICATORS AND MEASURABLE RETURN-ON-INVESTMENTS&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:right|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;space_list&#8221;]<span style=\"font-size: 16px;\">Our performance is appreciable through different Key Performance Indicators:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Production of room nights generated by our sales actions\u00a0<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Revenue generated from sales activities<\/span><\/li>\n<li>Increase of the average daily rate<\/li>\n<li><span style=\"font-size: 16px;\">Contracts negotiated<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Increase of RevPar<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1623155363087{margin-top: 5% !important;margin-bottom: 10% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;MORE INFORMATION ON OUR SERVICES&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][vc_btn title=&#8221;CONTACT-US&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#9ace00&#8243; custom_text=&#8221;#000000&#8243; shape=&#8221;round&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.moonlight-agency.fr%2Fen%2Fcontact%2F|title:Contact&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1623150143965{padding-top: 15% !important;padding-bottom: 15% !important;background-image: url(https:\/\/www.moonlight-agency.fr\/wp-content\/uploads\/Moonlight_Agency_Accueil-2.jpg?id=2733) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1623150246805{padding-top: 5% !important;padding-bottom: 5% !important;background-color: rgba(255,255,255,0.8) !important;*background-color: rgb(255,255,255) !important;}&#8221;][vc_custom_heading text=&#8221;LUXURY HOTEL SALES &amp; MARKETING REPRESENTATION&#8221; font_container=&#8221;tag:h1|font_size:28px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_custom_heading text=&#8221;WHY USE AN AGENCY? WHAT ARE THE BENEFITS?&#8221; font_container=&#8221;tag:h2|font_size:20px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243; equal_height=&#8221;yes&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_custom_heading text=&#8221;WHY INVEST IN THIS SOLUTION? HOW DOES &hellip; <a href=\"https:\/\/www.moonlight-agency.fr\/en\/luxury-hotel-sales-marketing-representation\/\" title=\"Luxury Hotel Sales &#038; Marketing Representation\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3316","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GSO France - Luxury Hotel Sales &amp; Marketing Representation<\/title>\n<meta name=\"description\" content=\"We act as your Global Sales Office in Paris, as your french sales representatives and we generate leads on all segments: FIT, MICE, CORPORATE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.moonlight-agency.fr\/en\/luxury-hotel-sales-marketing-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GSO France - Luxury Hotel Sales &amp; 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